SodaStream Announces It’s Time For Change with New Environmental Campaign To Go Resuable
Famed for their innovative technology that allows consumers to easily transform ordinary tap water into sparkling water in seconds, SodaStream has just unveiled their newest video campaign, surrounding the eco-unfriendliness of using single-use plastic bottles. In the video, watch as a singing sea turtle calling on people to take responsibility and make a simple and meaningful life change of going reusable. The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste.
The video is led by Sir Rod Stewart as the sea turtle, recurrent celebrity Thor “The Mountain” Bjornsson, rising talent Sarah Catherine Hook, a choir of people and marine animals injured by plastic parts sing extract from “Ocean of Change”, song written for SodaStream for this campaign. Says Sir Rod Stewart: “I have a great love for our oceans and marine life and was happy to lend my voice and support to this campaign. If it helps raise awareness and effect simple changes like switching to reusable bottles then I’m honoured to be a part of it.”
The video has been launched in tandem with the website http://www.FightPlastic.com, where SodaStream encourages consumers to take a stand against single-use plastic. Says SodaStream CEO Daniel Birnbaum: “Plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life. In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”
Birnbaum continues: “While one reusable SodaStream bottle can save thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to combat the global pollution hazard. We should all do our best to shift away from single-use plastic including straws, cups, bags and bottles. SodaStream hopes that this campaign will encourage many to make the change. It’s in our hands.”
To be a part of the change and learn about SodaStream’s ongoing mission to stop single-use plastic pollution, visit www.FightPlastic.com