Preview: Immersive Disney Animation comes to Marina Bay Sands this November

Having toured multiple states across the USA, to Canada, to Tokyo, Immersive Disney Animation is finally making its Southeast Asian Premiere in Singapore in November. Slated to be a ‘360-degree multi-sensory experience that takes you inside your favourite Walt Disney Animation Studios movies like never before’, get ready to experience the magic of Disney in a brand new way, when Immersive Disney Animation comes to Marina Bay Sands.

Immersive Disney Animation is presented by Base Entertainment Asia in partnership with Walt Disney Animation Studios, and will include both timeless classics to modern blockbusters brought to life with state-of-the-art responsive projectors in millions of pixels. Visitors can expect to experience iconic songs and scenes from over 40 of Disney’s beloved animated films, and feel like you are part of the stories.

“We strive to provide unforgettable entertainment experiences that resonate with audiences of all ages and are thrilled to bring the awe-inspiring Immersive Disney Animation to Singapore. Disney animation has touched the hearts of millions around the world, and now, Singaporeans and everyone else in the region will have the opportunity to step into the enchanting worlds of their favourite characters through the Immersive Disney Animation,” said Chantal Prudhomme, Chief Executive Officer of Base Entertainment Asia. “This exhibition celebrates a century of animation excellence, inviting visitors to explore the art, technology, and creativity behind Disney’s iconic animated films. We are excited to share this immersive journey and create magical memories that will last a lifetime.”

In a nearly 90-minute experience, Immersive Disney Animation has been created to take visitors on a journey through 100-years of Disney animation with scenes, characters and songs from Disney animated films of the past and present, making them feel like they have entered the incredible worlds of beloved Disney characters and become one with them.

In the pre-exhibit area, Immersive Disney Animation offers visitors a unique chance to delve into the captivating world of their beloved Disney animated films. The moment visitors walk into the exhibition, they are transported into the magical world of Disney Animation Studios’ vaults as they follow a swirling pixie dust ‘wish trail’ through the galleries, where they encounter rarely seen exhibits from Walt Disney Animation Research Library, including a series of animator’s character sketches, an interactive drawing table that teaches visitors how to draw their favourite Disney characters, an animator’s desk displaying time lapses of character creation, introductions to some of the amazing animators behind the legacy, and more.

Step through the vault doors into a breathtaking 360-degree environment that offers a sensory experience like no other, allowing visitors of all ages to fully immerse themselves in the magic of Disney’s storytelling. From the Disney Renaissance period to recent blockbusters, this exhibition offers an unprecedented opportunity to traverse the unforgettable scenes and encounter the timeless characters that have captivated audiences worldwide. And in a truly show-stopping moment, the gallery space will be filled with shimmering bubbles, adding an ethereal touch to the immersive environment.

Immersive Disney Animation goes beyond visual experiences, incorporating additional interactive features to further captivate attendees. With a responsive floor projection design that moves in sync with the visitors’ and custom wristbands that illuminate based on the visitors’ movements through the galleries, every step is transformed into a magical adventure.

At Immersive Disney Animation, visitors of all ages are granted an extraordinary opportunity to dive into the captivating realm of animation and gain a comprehensive understanding of how their favourite Disney animated films come to life. This immersive experience goes beyond mere observation, offering a hands-on and educational adventure for visitors to learn the art and cra of animation. Whether you are a seasoned artist looking to refine your techniques or a budding enthusiast eager to explore the world of animation, this exhibition provides a safe and welcoming space to learn, create, and celebrate the magic of Disney animation.

Prepare to be inspired as you witness the magic of animation unfold before your eyes at Immersive Disney Animation. Gain a newfound appreciation for the artistry, creativity, and dedication that goes into each frame of a Disney animated masterpiece. Whether you are a lifelong fan or a curious newcomer, this immersive experience promises to leave you with a deep understanding of the captivating world of animation and a desire to create your own enchanting stories.

The creative team behind Immersive Disney Animation is led by Oscar®-winning producer J. Miles Dale (Best Picture 2018 -The Shape of Water), Special Projects Producer Dorothy McKim (Oscar®-nominated, Get A Horse!), who is spearheading the project for Disney Animation, Global Creative Director David Korins (Tony Award®-nominee for Hamilton, Emmy Award® winner for Grease Live), and Mexico City-based Cocolab.

“As a filmmaker, I am always seeking out ideas that can engage an audience in new and interesting ways, and to show them something that they have never seen before. Using the new technology that the immersive experience offers is exciting, but it’s important that it not interfere with the emotional investment that Disney fans have in the characters and storylines that audiences have come to cherish. This groundbreaking approach does exactly that by giving the viewer the sensation that they are actively sharing the space with the characters they most love from the Disney Animation library. Most of our guests have seen these films multiple times, but they tell me that they feel as though they are seeing them in an entirely new way, and that was always our goal,” said J. Miles Dale.

Tickets are now on sale via Marina Bay Sands Ticketing, SISTIC and Trip.com. DBS Bank cardmembers and PayLah! users enjoy special discounts throughout the exhibition season.

Immersive Disney Animation runs from 18th November to 31st December 2023 at the Sands Theatre at Marina Bay Sands. Tickets and more information available here

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