Shopping Nation: Wear Your Country on Your Sleeve with UNIQLO’s #UTWearYourSingapore


Everyone’s getting on the Bicentennial bandwagon, and that’s ok when it’s a brand as cool as UNIQLO. Celebrating our love for Singapore along with National Day this August, UNIQLO has launched brand new campaign #UTWearYourSingapore with UTme! – UNIQLO’s own T-Shirt printing service that will be exclusively available at the
Orchard Central Global Flagship Store.

With UTme!, customers can once again express their creativity and customise
their very own UT shirts. Using tablets available in store, customers will be able to paint, insert texts or photographs, or apply themed stickers available to create their one-of-a-kind T-shirts, taking just 15 minutes to print before you take it home and wear it proudly.

Plus, in celebration of UNIQLO’s 10th year of calling Singapore “home”, the brand has partnered up with local typography artist Ewejin Tee (@ewejintee), to develop 10 unique designs using typography that each depict a neighbourhood in Singapore. Designs include Tiong Bahru, featuring their famous chwee kueh; Toa Payoh and the iconic dragon playground; Punggol with its nasi lemak; and Katong with its colourful shophouses, amongst others.

Soon to come, UNIQLO will also be working with other local artists like Edison
Teo (@galactikcaptain), Toby Tan (@tobyato), and Iqbal (@ebao_art) to create designs that evoke a sense of nostalgia, and encourage Singaporeans to reimagine the future. Themed after the Bicentennial, their artworks will interpret how the past has transformed into the future, while paying tribute to popular local delicacies,
famous landmarks and Singaporeans’ favourite pastimes.

With 10 wonderful years in Singapore, come celebrate alongside UNIQLO, bring back the kampung spirit, and don a UT design from the neighbourhood series to show your love for your country any day, any time!

Design and purchase your own T-shirts exclusively at UNIQLO’s flagship outlet at Orchard Central. For more information, visit their website here 

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