Shopping Nation: PUMA Unveil First-Ever Smartwatch For Lifestyle Enthusiasts
PUMA and Fossil Group announced the first-ever PUMA smartwatch, powered with Wear OS by Google™ and equipped with the Qualcomm Snapdragon Wear 3100 platform. The PUMA smartwatch was designed to help athletes train, stay motivated, track goals and connect with others while on the go, bringing the best of sports lifestyle and technology together. The smartwatch delivers an ultra-lightweight fit with a cut-out nylon, aluminium case and a textured silicone strap that provides grip and breathability to minimize sweat while on the go. Available in three fashion-forward colourways, the PUMA smartwatch easily transitions from the gym to the street, proving that the best workout does not have to look boring.
Adam Petrick, PUMA’s Global Director of Brand and Marketing said: “Our customers consider technology a must in their lives—they’re looking for a smartwatch that will complement their active lifestyles. We’re thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in activewear and footwear. The watch will truly allow users to lace up, connect, andgo.”
Pankaj Kedia, Senior Director of Product Marketing at Qualcomm Atheros, Inc adds: “The smartwatch segment continues to grow at a breath-taking pace and attract new, innovative brands to embrace this trend. We are delighted to extend our collaboration with the Fossil Group by adding the Puma brand to the growing smartwatch space. The PUMA smartwatch, which leverages the high performance and low power characteristics of the Snapdragon Wear 3100 platform and builds on Puma’s iconic heritage in lifestyle sports, will bring moments of delight to consumers around the world.”
With Google Fit™, the PUMA smartwatch can track activities like pilates, rowing, spinning, and count reps from strength training workouts such as push ups while in “workout mode,” Google Fit™ can continuously track heart rate, making it easy to see if your heart rate is in your ideal range. It also makes it simple to change and track activity goals and notifies users on goal progress and completion. PUMA smartwatch users can choose from several interactive dial options, like the “Scorecard” dial which displays time, date and heart rate, and gives users the ability to customize the information they can quickly view at a glance. Users can also upload photos from social media to display straight on their smartwatch—another way to personalize and stay connected and most importantly, stay competitive.