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Local design maven Yah-Leng Yu announced as 2020 Golden Pin Design Award International Jury Member

Photo Credit: Jovian Lim

The 2020 Golden Pin Design Award and Golden Pin Concept Design Award has revealed their international jury members. Hailing from over 15 countries, these design industry experts will judge each awards’ Preliminary, Secondary, and Final Selections. The outstanding line-up includes Yah-Leng Yu, founder of Singapore’s Foreign Policy Design Group; influential Japanese product designer Fumie Shibata; Finnish architect Marco Casagrande; Gerald Mark Soto, the 2D animation director of acclaimed New York animation studio Brand New School; and Sonja Schiefer, German industrial designer and director of BMW group Designworks’ Shanghai studio. The full list of jurors will be announced at a later date.

Established in 1981, the Golden Pin Design Award is the longest-running international design award that celebrates products or projects expressly created for Chinese-speaking communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market. The Golden Pin Design Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan. The Golden Pin Design Award Group is executed by the Taiwan Design Research Institute (TDRI) and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.

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Each year, international experts in creative design from countries such as the Netherlands, the United Kingdom, Italy, Sweden, Belgium, the United States, Japan, Taiwan, and China have served as jurors. Notable design luminaries who have participated as jurors include Martin Darbyshire, Mårten Claesson, Luisa Bocchietto, Naoto Fukasawa, Oki Sato, Kashiwa Sato, and Tony Chi. This year also marks the first time the Golden Pin Design Award and Golden Pin Concept Design Award have invited international jurors to take part in the Preliminary and Secondary Selection, to give the awards a more international perspective.

The international jury members for the 2020 Golden Pin Design Award and Golden Pin Concept Design Award features Singaporean designer Yah-Leng Yu, who will be joining the jury for Preliminary Selection in the Communication Design category. Yu is the founder and creative director of famed Asian design studio Foreign Policy Design Group, and a member of Alliance Graphique Internationale (AGI). She has participated in multiple cross-industry design projects, including the store design for Gallery & Co. in National Gallery Singapore. Yu is active in the field of creative design in Asia and is now the chairman of the Design Society in Singapore.

She is joined by figures such as renowned Japanese designer Fumie Shibata, who will be adjudicating the two award finals; master architect Marco Casagrande, who is known worldwide for his unique architectural theory and creative philosophy; German designer Sonja Schiefer, who will serve as a juror during the Secondary Selection for the Product Design category; and Gerald Mark Soto, the 2D animation director of Brand New School, a well-known animation studio based in New York, who will participate as a juror in the Final Selection.

The 2020 Golden Pin Design Award and Golden Pin Concept Design Award are currently open for submissions by talented designers from around the world till 9th and 15th July 2020 respectively. The registration fee for the first 100 entries of the 2020 Golden Design Award from Singapore will be waived by the TDRI. Interested parties may email their submissions to gpaward@tdri.org.tw and the team will follow up with entries eligible for a fee waiver. 

To find out more about he Golden Pin Design Award, visit their website here

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