Shopping Nation: PUMA teams up with Helly Hansen and unveils Space Explorer Pack
With a futuristic design, metallic and iridescent detailing plus bold branding, PUMA introduces the Space Explorer Pack – the ultimate fashion space exploration. The collection takes inspiration from spacesuits and spacecrafts, allowing the wearer to defy expectations and explore new realms. Honouring the urge to discover the universe, PUMA reintroduces three of their most beloved chunky silhouettes with a galactic theme.
RS-X Space Agency is a sneaker built with a silver mesh base material combined with moontexture silver overlays. Featuring the NASA logo on the midsole, the reflective heel details and the translucent rubber refer in a stylish way to the exploration of space. A unique rendition of the classic 90’s, the PUMA CELL ALIEN Space Agency drops with an elevated galactical look with a material mix of black mesh with iridescent patent and matte black overlays. The NASA logo printed is on the toe overlay as well as a 3D logo on the tongue. The electroplated, iridescent CELL Unit instantly uplifts in unknown fashion universes. Decked in a white ripstop base with moon-textured silver overlays, the RS 9.8 Space Agency in PUMA White – PUMA Silver colorway features a metallic mesh tongue with the NASA logo printed on the midsole.
Meanwhile, PUMA X HELLY HANSEN joined forces with their first collection full of 1990’s vibes. The collection is the perfect combination between PUMA’s sports heritage and casual DNA combined with the highly technical knowledge and outdoor expertise of HELLY HANSEN. Founded in Norway more than 140 years ago with the creation of waterproof clothing for sailors, HELLY HANSEN is a leader in sailing and performance ski apparel, as well as premium workwear. Through bold designs, HELLY HANSEN technical and protective outerwear left its mark on 1990’s hip-hop subculture and streetwear. The PUMA X HELLY HANSEN collab takes inspiration from the vibrant 90s era, infusing it in this multifaceted new collection. While the collection pays tribute to the heritage of PUMA and HELLY HANSEN, it also incorporates a modern twist by adding outdoor-inspired details and elements.
Coming dressed in Puma Black, the PUMA X HELLY HANSEN Nitefox kick features a transparent heat cut TPU formstrip, zig zag stitching, round laces and bungee cord. Adorned with a polyester webbing tape and nubuck details on quarter, PUMA X HELLY HANSEN Trailfox MTS arrives with a heritage nylon and suede upper as well as a mesh tongue with jacquard taping HELLY HANSEN logo. The sneaker pack is reinforced with PUMA X HELLY HANSEN LQD Cell Omega featuring heat cut PUMA logo on the heel plus PUMA and HH branding on the tongue.
PUMA X HELLY HANSEN also includes cozy, reversible jackets with all-over-print graphics or logo graphics at the back featuring water repellant clever fabric to protect from wind and wet conditions. The collab extends to co-branded apparel with PUMA X HELLY HANSEN graphics on such as comfortable vests, hoodies with kangaroo pockets, pants with warming fleece and tees. Accessories like a fisherman beanie and an oversized waistbag completing your outfit.
The Space Explorer pack is available in stores now.
The PUMA X HELLY HANSEN collection drops globally on PUMA.com, PUMA stores, HELLYHANSEN.com, HELLY HANSEN stores and selected retailers on 26th September 2019.