BEHIND THE FRAME: WHAT SHOOTING BEAUTY CAMPAIGNS TAUGHT US ABOUT VISUAL HONESTY
There is a moment in most beauty shoots when the conversation stops being about logistics. The product is on set, the lighting is dialled in across a dozen test frames, the camera is locked. Then someone – usually the brand’s person, usually quietly – asks the question that decides whether the next eight hours are worth anything: does this look like what it actually is? … Continue reading BEHIND THE FRAME: WHAT SHOOTING BEAUTY CAMPAIGNS TAUGHT US ABOUT VISUAL HONESTY
