Preview: Singapore Fashion Awards 2017

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In 2017, the local fashion industry saw rapid growth, taking the region by storm with international collaborations and retail expansions. Yet, even as we’ve made such progress, too often, these achievements go unrecognized. That’s why this November, the 2017 Singapore Fashion Awards sweeps into town to highlight notable achievements by members of the local fashion industry.

Organized by Textile and Fashion Federation (TAFF) Singapore and supported by DesignSingapore Council, the 2017 Singapore Fashion Awards has a total of 13 awards up for grabs, split over 3 industry segments, namely Design, Marketing and Contributor. Whether individuals have been involved as a designer, photographer or stylist, these significant contributions to the scene will be highlighted during the ceremony.

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The Design Awards assess and recognize the most creative, original designers of the year in fashion and accessories. Finalists nominated for the prestigious Designer of the Year Award include Danelle Woo of womenswear label Aijek, Chelsea Scott-Blackhall of street wear label DZOJCHEN, and Jessica Lee and Yong Siyuan of menswear label Nuboaix. On the accessories side, finalists include Quanda Ong of the first storytelling bag label Gnome & Bow, Marilyn Tan of designer luxury label Marilyn Tan Jewellery and Mandy Wu of her eponymous label Mandy Wu. Winners of the Designer of the Year Award will receive a trophy, a cash award of $5,000 as well as the opportunity to be a part of upcoming pop-up opportunities.

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Even beyond the veterans, the SFAs also seek to acknowledge new, up and coming labels such as Rebecca Ting and Daniel Chew of contemporary womenswear label BEYOND THE VINES, and Gary, Joel, Clement and Jonathan of design-driven label Tribute by 79 Tribal Nation for the Emerging Designers Awards in either fashion or accessories. Winners of the Emerging Designers Award will walk away with a trophy, a cash reward of $3,000 as well as the opportunity to raise the profile of their respective labels at upcoming pop-up opportunities.

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But beyond the design elements, the SFAs will also highlight labels’ creativity in their campaign efforts through the Marketing Awards. Nominees of the Best Marketing Award include Benjamin Barker and KBLU. The Marketing Awards also seek to recognize the best collaborations of the year for pushing boundaries while creating synergistic partnerships in identifying good opportunities, and two of the nominees this year will pit Disney against Disney, with Carrie K. nominated for their collaboration on a Beauty and the Beast Collection and Sabrina Goh for a Star Wars collection. Finally, individuals often working behind the scenes will also be paid homage at the SFAs with the Outstanding Contributor of the Year Awards, recognizing key make-up artists, hairstylists, fashion photographers and stylists from the year.

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An all encompassing awards ceremony that will celebrate Singapore’s year in fashion as a whole, the 2017 SFAs seeks to tell the story of growth and success of individuals, and ultimately, the industry that has also become a tight knit community. Recognizing and honouring some of the most creative minds working in fashion today, the SFAs will truly show us that #supportlocal is a hashtag we can believe in with the wealth of talent that will be on show next Friday.

 

The Singapore Fashion Awards take place on 24th November at W Hotel Singapore. Find out more about the Singapore Fashion Awards at their website, TAFF’s Instagram and TAFF’s Facebook.

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