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Wagyu Beef at Out Of This World Prices: ASTONS Introduces A New Fine-Casual Dining Concept with BIZEN

If you’re Singaporean, chances are that at some point in your life, you might have dined at homegrown Western restaurant ASTONS, best known for having made the steak accessible to the average Joe.

Now, founder and serial foodpreneur Aston Soon is back with yet another new concept – BIZEN Okayama Wagyu Steakhouse. Newly opened at the all new NomadX at Plaza Singapura Level 3, the 2,500 square feet, 82- seater restaurant aims to take steak to the next level with high quality wagyu, yet keeping it at affordable prices so quality dining is made available to all (it’s true – steaks start from as low as $18.90+).

Says chef-owner (and resident beef connoisseur) Mr Soon: “BIZEN was created with the same belief as when I started Astons; quality and affordability for everyone. The Bizen city is known worldwide for its ceramic wares, but there is also a lot more to their food culture, particularly the beef. I’m elated to be an exclusive importer of what we would like to call the ‘Bizen-gyu’ to the steak lovers in Singapore.”

The steaks served at BIZEN Okayama Waygu Steakhouse are 100% imported waygu from Okayama prefecture, Japan. Carved from hybrid Japanese black cattle breed, the wagyu promises cuts of meat that provide a good balance of marbling and tenderness. All beef is cooked and ‘caramelised’ on high intensity heat charcoal grills imported from Japan. As a farm to table concept, BIZEN holds an exclusive partnership with the cattle farmers in Okayama prefecture in Japan and their experienced Japan-trained butchers delicately process each and every part of the carcass.

Not only do they offer wagyu though – BIZEN also serves the king of pork – iberico, along with other meats and Japanese side dishes to take you straight to the heart of Japan, not to mention burgers and chops, as well as a good selection of wines, sake, shochu and beer to pair with.

BIZEN’s modern and warm Japanese décor is inviting from the outset, and promises diners a cozy environment and pleasant dining experience. With unbeatable prices, a welcoming environment and above all, quality meats from the best farmers in Japan, BIZEN is set to change the local steak game, giving everyone an opportunity to try wagyu and more without breaking the bank.


BIZEN Okayama Wagyu Steakhouse 
Where: Plaza Singapura 68 Orchard Road #N3-10 (within NomadX) Singapore 238839
When: 11:30 am to 10:00 pm daily
Contact: +65 6219 3463 or visit

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