Shopping Nation: Southeast Asia’s largest LINE FRIENDS World Tour exhibition Arrives At CapitaLand Malls in Singapore!

Screenshot 2019-11-12 at 9.13.04 PM

Love the characters from LINE? This holiday season, they’ll be in town as the embark on the LINE FRIENDS World Tour at CapitaLand malls! Jointly organised by Singapore’s largest shopping mall operator, CapitaLand, and one of the world’s fastest growing character brands LINE FRIENDS, the LINE FRIENDS World Tour is Southeast Asia’s largest LINE FRIENDS exhibition featuring 11 thematic installations of BROWN and FRIENDS in iconic landmarks from around the world including six city-themed exhibitions that are making their exclusive debut in Singapore.

Says Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore: “We are delighted to bring the LINE FRIENDS World Tour exhibition to Singapore at CapitaLand malls. The loveable LINE FRIENDS characters connect well with consumers of all ages and will appeal to locals and tourists alike. At CapitaLand, we seek to introduce novel experiences that will anchor our malls as experiential shopping and lifestyle destinations. With the LINE FRIENDS World Tour exhibition, we hope to spread the holiday cheer to our shoppers as they travel around the world through unique immersive activities and games, right here in Singapore.”

“The festive season is a magical time and we are thrilled to make this time of year extra special for our fans in Southeast Asia. We are pleased to partner CapitaLand in expanding this immersive experience on a larger and grander scale across 13 locations in Singapore and introducing more unique and never-before-seen sets and designs,” added LINE FRIENDS.

Jump aboard the bandwagon and prepare for a world tour across Singapore because the picturesque LINE FRIENDS landmarks will be held at 13 locations, with six city-themed exhibitions making their exclusive debut in Singapore at CapitaLand malls. Look out for spectacular icons and landmarks of Istanbul, Las Vegas, Macau, Moscow, New York and Singapore, all seen through the eyes of your favourite LINE FRIENDS characters.

Get ready to be awed by the Singapore-themed installations in both Funan and Bugis+, starring a 2.55 metre tall BROWN as the quintessential Merlion and 1.6 metre tall CHOCO as the iconic Samsui lady; lovable trouble maker MOON, at 1.9 metres, as the Statue of Liberty at the New York City-themed installation at IMM Outlet Mall; adorable chick SALLY as Pharaoh at the Egyptian-themed installation at Lot One Shoppers’ Mall; and everyone’s cheerful friend CONY as a Russian Doll at Bedok Mall’s Moscow-themed installation.

You don’t have to go far to experience some snow. Step into the first dual storey outdoor snow fun house in Singapore located at Plaza Singapura, and gear up in winter wear and glide down snow slides in sub-zero temperatures. For more snowy fun, drop by JCube and check out a see-through Igloo snowball pit and revel the Aurora Australis right here in Singapore’s first Igloo playground.

Immerse yourself in New York City’s streetscape at IMM Outlet Mall and step inside the Newsstand installation to enjoy an infinity mirror experience with scores of interactive SALLY inflatable glow-balls that responds to human touch! Fulfil your dream to be a racer on the Tampines Mall Go Kart race track or Junction 8’s high-tech 360° VR race simulator and burn some rubber on the winter tracks. At Lot One and Bukit Panjang Plaza, put your problem-solving skills to the test and navigate your way out of Egyptian and German themed mazes.

Plus, be sure to collect the various merchandise and collectibles available only for a limited time! These include six limited-edition BROWN plushies, dressed in various costumes from around the world, neck pillows that can convert to a cushion, umbrellas, plates, glass bottles, cups, tote bags, and over 1,000 more items across the eight participating CapitaLand malls.

Mr Chris Chong, Managing Director, Retail, CapitaLand Singapore, said: “As Singapore’s leading mall operator known for curating experiential retail offerings, we are pleased to bring festive cheer to shoppers at our malls, where they can share special memories and enjoy unique experiences with their families. The exclusive series of LINE FRIENDS pop-up stores and collectibles will delight shoppers of all ages as they take part in the LINE FRIENDS World Tour exhibition held across CapitaLand malls in Singapore.”

“As we continue to win the hearts of millennials all over the world, we are pleased to be working with CapitaLand to bring the largest series of pop-up stores in Southeast Asia into various neighbourhoods across Singapore and offer our customers the widest range of collectibles in Asia yet,” said Mr Baek Seung Do, Head of LINE FRIENDS Licensing and B2B Global Business.

The LINE FRIENDS World Tour exhibition runs from 15th November 2019 to 24th January 2020 across 13 participating CapitaLand malls.

Between 15th November to 31st December 2019, collect LINE FRIENDS stamps and complete the LINE FRIENDS WORLD TOUR Digital Passport on the CapitaStar app to stand a chance to win yourself 380,000 KrisFlyer miles to fly to your dream destination, a full set of LINE FRIENDS plushies, eCapitaVouchers or Grab vouchers. Snap your receipts, purchase eCapitaVouchers and use an eDeal via the CapitaStar app.

To redeem a limited-edition LINE FRIENDS World Tour BROWN plushie, spend a minimum of $240 or charge $220 to your American Express® CapitaCard with a maximum of three same-day same-mall combined receipts. For shoppers at JCube & The Star Vista, just spend a minimum of $180 or charge $160 to your American Express® CapitaCard to redeem.

For more details, visit the official website here




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