Food For Thought: Brewerkz Partners with PUB to Bring Back NEWBrew, Craft Beer Made with NEWater
Brewerkz has partnered up with national water agency PUB to bring back NEWBrew for Singapore International Water Week (SIWW) 2020 this July. Unique to NEWBrew is how it is made with NEWater – Singapore’s own brand of ultra-high grade recycled water. A limited quantity will also be available for public sale in the month of July.
When it first debuted at SIWW 2018, NEWBrew proved to be highly popular with the 24,000 visitors to the water show. They had found its special taste profile, and its clean and crisp finish irresistable. The fact that NEWBrew was made from NEWater — a product of treated used water further purified with advanced membrane technologies and ultraviolet disinfection, only added to its allure.
Encouraged by this popularity, PUB, organiser of the biennial SIWW conference, has asked Brewerkz to produce 10,000 litres of NEWBrew for SIWW 2020. The limited-edition craft brew will be served to delegates attending the show. In addition, PUB will also be partnering NTUC FairPrice to make a limited run of canned NEWBrew, available for public sale at selected FairPrice outlets in July 2020.
To create this year’s NEWBrew, PUB is collaborating with Brewerkz to organise a NEWBrew Hopularity Contest. This is the first-ever contest that will allow Singapore’s community of homebrewers to have a go at crafting their own version of NEWBrew, with the entry judged to possess the most interesting and delectable taste crowned champion and become the version that Brewerkz will go on to produce for SIWW 2020 and sold in FairPrice stores.
“We are delighted to partner Brewerkz to bring back NEWBrew for Singapore International Water Week 2020. Brewed using NEWater, Singapore’s unique brand of ultra-clean, high grade recycled water, NEWBrew is part of our efforts to educate Singaporeans on the importance of water recycling and reuse as a strategy to achieve water sustainability. It also reinforces the message that NEWater is perfectly clean and safe for drinking, that can also be used to make beverages like beer,“ says Mr Ryan Yuen, Managing Director of SIWW.
“We are proud of this collaboration between Singapore’s longest-running craft brewery
experience and one of the world’s most important water event in the global calendar. NEWater is symbolic to all Singaporeans as it plays a part in our everyday lives and is synonymous to our country’s innovativeness and resourcefulness. As a home-grown craft brewery of 23 years, water quality is critical to our product; more so, water that is sustainably produced. We wish to highlight this message in an innovative way. This is why we’re introducing this brewing competition,” says Mr Tan Wee Han, CEO and owner of Brewerkz.