Ready For Takeoff: Singapore Airlines launches behind-the-scenes tours, ‘in-flight’ dining experiences and more
National carrier Singapore Airlines (SIA) may have been hit hard by the COVID-19 pandemic, but now they’re charting a brand new flight path, and letting guests experience a whole new suite of experiences over the next few weeks.
Scrapping their proposed ‘flights to nowhere’ idea after an internal review, SIA is ready to launch the a one-of-a-kind dining experience in their Airbus380, with Restaurant A380 @Changi. For just two afternoons (24th and 25th October), get a chance to experience a full meal in the world’s largest passenger aircraft, where booking different ‘cabin classes’ gets you access to different menus. The highlight of the experience would be a special Peranakan menu by acclaimed Singaporean chef Shermay Lee, alongside the airline’s spectacular service. Meals begin at $50 (or 6,250 KrisFlyer miles) for an ‘Economy’ class experience, to $600 (or 75,000 KrisFlyer miles) for a ‘Suites’ experience, available to book on the Kris Shop from 12th October 2020.
Chef Shermay Lee will be preparing a special Peranakan menu
During the experience, customers will also be treated to a showcase of our cabin crew uniforms through the years, and those who turn up in traditional heritage wear, such as the sarong kebaya, cheongsam, saree, batik shirt or even a kilt, will receive a special gift. Diners can even watch a movie while they have their meal, and receive limited edition souvenirs and exclusive shopping discounts on the day. Naturally, all health and safety measures are also in place, with the crew cleaning and sanitising the aircraft before and after every dining experience, and diners safely distanced between groups of up to five.
For just two weekends during the November school holidays, SIA will be offering Inside Singapore Airlines, an exclusive tour of the A380 aircraft and the SIA Training Centre ($30 for adults and $15 for a child, inclusive of a free meal). Guests will get to explore the interiors furnished by renowned international designers, and get a rare behind-the-scenes look at private access areas. From a heritage showcase to the training facilities where guests will get to hear from SIA’s pilots and cabin crew, a sustainability showcase to see how SIA is reducing their carbon footprint and green initiatives, and even enjoying an ‘in-flight meal’.
Artist mock-up of behind-the-scenes training area
Aviation fans can even experience the SIA’s very own flight simulator that pilots go through during training, and become a pilot for a day, with limited slots available each day (at a $500 surcharge for 30 minutes). If your kids are dreaming of donning the sarong kebaya, they can embark on the junior cabin crew experience, dressing up and taking home their very own SIA sarong kebaya uniform, learn customer service skills, and role-play in a mock-up of our A380 Business Class cabin ($88 surcharge). You can even learn a few new skills during the experience, with a wine appreciation class by SIA’s air sommeliers ($38 surcharge, with an SIA sarong kebaya uniform to take home), and learn how to achieve the Singapore Girl look with a grooming workshop by SIA’s cabin crew trainers, from a makeup application demonstration to achieving the Singapore Girl chignon bun ($88 surcharge, with a free Lancome makeup palette to take home).
Finally, SIA will also be introducing SIA@Home is for customers looking to enjoy the world-renowned SIA in-flight dining experience in the comfort of their own home. Inspired by SIA’s destinations, Chefs Georges Blanc (France), Matt Moran (Australia), Yoshihiro Murata (Japan) and Sanjeev Kapoor (India) will take you on a gastronomic journey to Paris, Sydney, Tokyo and New Delhi with their innovative menus.
After a dining package has been purchased, the cabin crew concierge will contact customers to guide them through the product options, offer menu recommendations, and confirm the delivery details. Every menu features SIA’s signature satay, with Impossible Meat satay soon to be available. Pair each meal with a wine or champagne chosen by their Wine Panel experts, and you’ve got yourself a First Class meal.
Says SIA Chief Executive Officer Mr Goh Choon Phong: “With Covid-19 drastically reducing the number of flights operated by the SIA Group, we have created unique activities that would allow us to engage with our fans and customers during this time. These experiences offer something for everyone – from frequent flyers who miss our world-class in-cabin products and service, to couples and families who want an exclusive dining experience, and parents who are after an enjoyable activity-filled day with their children during the school holidays.”
“There has been a lot of interest in our customer engagement initiatives over the last few weeks, and I would like to thank everyone for their great ideas and suggestions. We are very encouraged by and grateful for the enthusiasm and passion that we have seen. All of us are eagerly looking forward to welcoming you to discover your Singapore Airlines.”
More information on the Discover Your Singapore Airlines suite of experiences available here