Art What!: Samsung’s The Frame now displays Southeast Asian masterpieces from National Gallery Singapore

Samsung Electronics has announced a collaboration with National Gallery Singapore to bring consumers a curated selection of prominent artworks by Singaporean and Southeast Asian artists from the Gallery’s collection as part of the electronics giant’s effort to expand its Art Store repertoire.

The ten artworks ranging in style and medium will be made available via the Samsung Art Store for its Lifestyle TV, The Frame. These artworks join over 1,600 others from 54 global partners, where consumers can enjoy high resolution masterpieces from museums and galleries worldwide, including the Louvre Museum in France, the Albertina Museum in Vienna, the Van Gogh Museum in Amsterdam and the Leeum Museum of Art in South Korea. National Gallery Singapore will be the first Southeast Asian museum to enter into a global collaboration with Samsung for the Art Store.

“Many of us are leveraging technology to fulfil personal passions. We’re also seeing more instances of art and technology coming together, whereby artists, collectors, and museums are exploring digital solutions to create and showcase their art. The Frame, which has gained widespread popularity among homeowners around the world, enables consumers to enjoy art in the comfort of their homes. With this collaboration with National Gallery Singapore, we hope to introduce Singapore and Southeast Asian art to more individuals via our Art Store,” said Mark Kim, President of Samsung Electronics Singapore.

“National Gallery Singapore is pleased to join this network of leading museums and be the first institution to feature Singaporean and Southeast Asian artworks on this global platform. By showcasing works by some of our region’s leading artists, we look forward to fostering greater appreciation and understanding of Southeast Asia’s rich artistic heritage to an international audience,” said Ms Chong Siak Ching, Chief Executive Officer of National Gallery Singapore.

With the collaboration, Samsung will offer all The Frame owners a peek into Singapore and Southeast Asian art. The region’s diverse cultures are reflected in the wide range of works selected this time. The selection includes works by prominent artists, including Market Place by Chen Chong Swee, Boschbrand (Forest Fire) by Raden Saleh, Jetty at Sinde by U Ba Nyan, Singapore Waterfront by Georgette Chen, Barber by Ong Kim Seng, among others . There are plans to expand the collection for The Frame users in the future.

Samsung and National Gallery Singapore have a history of collaboration in providing unique experiences to museum goers. In 2021, both teams worked together on an “Upcycled and Sustainability” activation, where museum goers were able to create decorative and useful pieces, including trays, pet homes, animal decorations, and other items with carton boxes as part of the electronics giant’s Eco-Packaging push to reduce its environmental footprint.

The Frame is part of Samsung’s Lifestyle TV lineup, designed to not only deliver exceptional visual quality but also elevate living environments. The Frame is most known for its customisable bezel design with a slim 24.9mm profile, which complements with any interior. Besides having The Frame on the wall, users can also choose to mount the TV on its new Simple Stand , or Studio Stand, which allows for more versatility and flexibility in how it is utilised in homes.

The Frame will feature an updated Art Store with a simpler and easier-to-navigate interface and a greater selection of art pieces4 from around the globe. The Frame can also be used as a canvas for displaying personal memories through the My Photo feature, which showcases digital photos from smartphones or USB flash drives in a variety of framed configurations. The new model will come with a Matte Display, which eliminates glare caused by ambient light reflection for a more comfortable and pleasant screen experience. Users can truly appreciate their favourite art pieces in their truest form, admiring the textures and intricacies as they are meant to be. In addition, The Frame comes equipped with Samsung’s Quantum Dot technology and Quantum Processor 4K which deliver vivid details on screen.

For more information on Samsung’s The Frame, visit Samsung’s website.