Preview: The Balvenie House of Craft by The General Company and The Balvenie

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This September, The General Company joins forces with The Balvenie, the world’s most handcrafted whisky, in launching The Balvenie House of Craft, a pop-up, Open House assembly of the best-in-class and aspiring craftsmen, artisans and creators from Singapore and Asia.

Taking place over four weekends, The Balvenie House of Craft  is the first ever public showcase of crafts by talented local makers, and will be taking over an old industrial block at King George’s Avenue. The house is free to enter, with an exciting lineup of programmes including showcases, hands-on craft workshops, supper club dinners, film screenings and community talks.

Second generation woodworker Morgan Yeo

Says Colin Chen, Creative Director of The General Company: “In our continuous efforts to champion the appreciation for traditional craftsmanship and preservation of heritage trades, The Balvenie House of Craft is our small way of giving back to the community. We want to celebrate the spirit of craft by gathering like-minded individuals together to showcase their amazing works and filling up our house with objects of significance and pieces that are made with love. And we want to invite just about anyone who appreciates design, crafts or hand-made goods to enter our house and discover the unique stories behind each craft and fall in love with the intricate process of hand-made goods.”

Marquage painter Cherin Sim

Members of the public are more than welcome to join in the activities, with free screenings of cinematic and indie short films, art installations and showcases. For those wishing to better themselves, they can also participate in a series of educational demonstrations, as well as join an intimate craft workshop conducted by local craftsmen to get a glimpse into their inside world and inspirations. Participating craftsmen include marquage painter Cherin Sim, embroidery artist Teresa Lim, hand-lettering artist Ewe Jin Tee, floral artist Josephine Lau and more, each pursuing various heritage trades and more than ready to share with the public on why they decided to chase their dreams.

Hand-letterer Ewe Jin Tee

The house will of course also have an open bar featuring cocktails concocted using The Balvenie, along with complimentary whisky tastings and ticketed supper club dinners featuring young local chefs, as well as featuring top local bartenders such as Junior’s Peter Chua and Manhattan Bar’s Gabriel Martin Escoto Carlos who will be pouring some tipples on guest shifts on Friday evenings.

Says Neil Strachan, The Balvenie Brand Ambassador, South East Asia: “Over the last three years, I have had the pleasure to work with The General Company to connect with craftsmen in Singapore and South-East Asia, and better understand the challenges that they faced. Through The Balvenie, I hope to help create a better platform to better showcase their works and help people understand the value of craftsmanship in Singapore and South-East Asia.”

The Balvenie House of Craft runs every weekend in September (7th – 9th, 14th – 16th, 21st – 23rd, 28th – 30th) at 115 King George’s Avenue #01-01 Singapore 208561. To register for tickets, visit their website here, and for full details and line-up, visit their website here.

 

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