Fashion Singapore

Infinite Style: Bugis Junction X Bugis+ presents Spring/Summer 2019 Campaign



Last week, twin shopping malls Bugis Junction and Bugis+ joined forces to showcase their Spring/Summer 2019 Campaign with a series of fashion shows.

Themed “Infinite Style”, the series of shows was directed and styled by ‘Godfather of Fashion’ Daniel Boey, opening with a show titled “New-chromed Wave”, featuring cutting-edge styles from labels such as Adidas Originals, Bershka, Pull&Bear, PUMA, as well as local labels The Editor’s Market and The Closet Lover, all available across the two malls, of course.

The show was specially designed for both malls, a smart move on director Daniel Boey’s part that allowed for the set-up to feel consistent across both malls. It was also here, that alongside 8 international models, the 20 finalists of CapitaLand’s Project M competitions also modelled for the runway. The final runway will take place on 14th April at Bugis Junction at 7pm, themed “The Bold and the Beautiful” where one male and one female model will receive a one-year modelling contract with NOW Model Management, an exclusive fashion spread in Her World, NUYOU and other prizes.

Founder of NOW Model Management and fashion veteran Addie Low was also present during the runway. Addie had personally trained and mentored each and every one of the Project M finalists, and during the showcase, shared some important tips on how to ace that catwalk pose. Other highlights during the show included a high-octane hip-hop routine from the Limited Edition Dance Crew, sealing Bugis Junction and Bugis+’s titles as one of the hippest malls in Singapore, unabashedly appealing to the millennial generation and the young and trendy at heart.

Says Ms Ivy Ang, General Manager of Bugis Junction and Bugis+: “Among Singapore’s most popular retail destinations for the young and trendy, Bugis Junction and Bugis+ bring together a vibrant mix of experiential events to engage our shoppers. This year, we are elated to present a refreshed edition of Bugis Junction x Bugis+ Spring/Summer 2019 and Project M, two signature fashion events in our annual calendar that appeal to fashion trendsetters and aspiring young talents.”

Infinite Style features runway shows till 14th April 2019 at both Bugis Junction and Bugis+. For more information, visit their website here



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