With the return of the Singapore Food Festival this July, Select Group Pte Ltd and Chinatown Food Street’s ever popular 50 Cents Fest (五毛钱美食荟萃) also comes back to Smith Street in its 4th edition, which, as its name suggests, allows visitors to purchase all manner of food at the low low price of just 50 cents (capping out at a maximum of $3)!
Following on from last year’s 1930s-themed edition, this year’s festival shines a spotlight on Hokkien heritage, taking visitors through a multi-sensory, gastronomical experience of all that the largest dialect group in Singapore has to offer. Over 40 stalls and mobile vendors will be featured, peddling an assortment of more than 50 different savouries and sweets. Participants include heritage restaurants such as Beng Hiang, an established Hokkien restaurant founded in 1978 well-known for its melt-in-the-mouth kong bak pau (braised pork belly bun), while there’ll even be a hidden Hokkien roadside stall presenting traditional dishes like hei zho (prawn rolls), fried Hokkien mee and ‘buddha jumps over the wall’ soup.
Says Ms Rae Ng, Senior Head of Marketing for Select Group: “The 50 Cents Fest has become a platform for diners to take a trip back to the good old days, and for the younger generation to learn more about Singapore’s colourful heritage and experience a day in their elders’ shoes through food. Hokkiens form about 40 per cent of the Chinese population in Singapore, and this year we want to showcase the best Hokkien dishes and eateries, and bring both locals and tourists the most authentic experience with curated Hokkien-centric entertainment and activities.”
Plenty of periphery activities will also be taking place throughout the festival, with programmes such as a bingo game and nostalgic arcade games. Visitors can also get their retail therapy on with a Mixed Goods Store retail lane with Hokkien-inspired merchandise from local brand Wetteeshirt, and more, made all the more easier with the convenience of cashless transactions via OCBC PayAnyone.
Mark your calendars this July, and make a date with Chinatown Food Street to experience true blue Hokkien food and fun!
The 50 Cents Food Fest 2019 runs from 27th to 28th July 2019 from 11am to 11pm at Chinatown Food Street, Smith Street, Chinatown. Admission is free. For more information, visit their website here
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