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Food For Thought: McDonald’s® Singapore Launches the “Big Thanks” initiative to applaud Singapore’s Healthcare and Frontline Heroes

Photo Credit: McDonald’s Singapore

This August, McDonald’s® will pay a special tribute to our healthcare and frontline heroes by launching the “Big Thanks” initiative. The nationwide initiative is a way of recognising our frontline heroes for their courage, selflessness and dedication in helping the nation battle COVID-19.

From 1st to 5th August 2020, customers can join in the tribute by purchasing the “Big Thanks Burger” (Big Mac) at any McDonald’s® restaurant as a way of saying a big “Thank You”. For every order of a “Big Thanks Burger” (Big Mac), a complimentary burger will then be donated to a frontline hero in the following weeks.

McDonald’s® aims to donate over 25,000 “Big Thanks Burgers” to our heroes from organisations including the National Centre for Infectious Diseases (NCID), Tan Tock Seng Hospital (TTSH), SCDF Emergency Medical Services (EMS), National University Hospital (NUH), Singapore General Hospital (SGH) and Orange Valley Nursing Home. Apart from healthcare heroes like doctors and nurses, these burgers will also be donated to other frontline heroes, including cleaners and administrative staff.

In addition to purchasing the burgers, customers can share their messages of appreciation to our frontline heroes by simply taking a photo of their “Big Thanks Burger” and burger box, with a caption that expresses their gratitude and post it on their social media platforms tagging @mcdsg with the hashtag #mcdbigthanks.

The unprecedented pandemic has changed the way we live, work and support one another. As we celebrate National Day in August as a community, it’s only fitting that we pay a special tribute to our healthcare and frontline heroes who have been tirelessly fighting COVID-19 and taking care of us. This small gesture of appreciation on our part is our way of saying big thanks, and we humbly invite Singaporeans to join us in showing support for them as we continue to battle the virus,” said Kenneth Chan, Managing Director, McDonald’s® Singapore.

The “Big Thanks” campaign is recognised by Eat for Good, a collaborative initiative by National Volunteer & Philanthropy Centre’s (NVPC) Company of Good that aims to bring stakeholders in the F&B space together to make doing good a part of daily encounters.

McDonald’s “Big Thanks” initiative runs from 1st to 5th August 2020 across all outlets in Singapore, where every purchase of a Big Mac will be matched with a complimentary burger that will be donated to a frontline hero. For more information, visit their website here

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