Music Is: Rapper ShiGGa Shay Launches New EP with Southeast Asia’s First Mixed Reality Live Performance
Local rapper ShiGGa Shay’s brand new 2-track EP 365 drops 23rd September 2020, along with a ground-breaking real-time interactive performance created by digital entertainment company, MRGE.
In the ‘365’ Mixed Reality live-streaming experience, ShiGGa Shay dons a motion-capture suit, adopting a bespoke digital avatar while transporting his audience to fantastical 360° environments concocted by the team at MRGE. This virtual concert marks the first time the hip-hop artist performs as a digital persona and is the first virtual live concert of its kind in Southeast Asia.
ShiGGa Shay’s EP launch transforms the audience experience by merging fantasy with reality, creating a visceral experience where viewers have the immediacy of interacting live with the performance and participating in co-creating the show. The ‘365’ Mixed Reality experience will be streamed live on Wednesday 23rd September 2020, 8pm.
Produced and mixed by RiiDEM and mastered by Midas, the 365 EP showcases ShiGGa Shay’s versatility in crafting earworms and taking on a more experimental approach to his music. He shares: “Having recently released my S$ mixtape 3 months ago, I felt like now would be a good time for me to share these songs with the world.”
Photo Credit: Timothy Sim
ShiGGa Shay’s 365 EP will be released on 23rd September 2020. Join him for the ‘365’ Mixed Reality experience on the same day at 8pm, on his website