Music Is: Second edition of *SCAPE’s Music Day Out back this October
*SCAPE Music Day Out (MDO) – the annual event organised by *SCAPE – is not to be missed by youths and the local indie music community. Hence, despite the pandemic, the event will return for its second year running from 16th to 18th October, but virtually. Despite the change in format, the event returns bigger and better, encompassing a stellar line-up of young music talents and panel discussions with regional industry veterans.
MDO also announced that it has entered strategic partnerships with Mediacorp, Singapore’s largest content creator and national media network; Spinnup, the digital music distribution service owned by Universal Music Group; and The Music Society, Singapore (SGMUSO). Through these collaborations, young, aspiring musicians will be able to embark on a learning journey to pick up new skills and gain new experiences, with Mediacorp providing opportunities for emerging young talents to reach out to a wider audience by showcasing their work on its platforms and programmes.
“MDO is continuously striving to connect aspiring Singaporean youth musicians with industry professionals for career and collaboration opportunities,” said Ivy Lim, Executive Director of *SCAPE. “These partnerships demonstrate MDO’s commitment to support and celebrate youths in Singapore’s creative Indie music scene.”
From now till 19th October 2020, solo artists and bands aged between 15 to 35 will be able to sign-up for *SCAPE Music Day Out!’s Demo Drop. Registrants will have to submit details such as music style write-ups, past works and performances, and unpublished demos. Of the submissions received, 10 will be shortlisted to participate in Demo Drop review sessions. These review sessions will bring together industry players who will assess, provide feedback, and advise youths on how they can improve their music
These young talents will then be streamed into two different groups to further develop their careers. In one group, three youth musicians or bands will be placed under Mediacorp’s new mentorship programme titled “.WAV”. This initiative will provide youth with insider access to Mediacorp’s production expertise, as well a potential platform for these creative talents of tomorrow to showcase their musical work. The youth will be guided by respected artist-mentors such as Gareth Fernandez to produce one song each. Participants will also stand a chance to perform at Let’s Celebrate 2021.
In the second group, youths will be mentored under the *SCAPE ALT. Residency programme in collaboration with SGMUSO. These youths will be matched with five local music directors including Foxela, ZIONN, and Intriguant. Youths will learn songwriting and arrangement skills, participate in a recording session, and produce two songs which will be first performed at a Listening Party in 2021.
Attendees can expect a stellar line-up of young music talents. This includes RENE, a singer-songwriter. Diving into themes such as the vicissitudes of coming of age and personal relationships, RENE expects to release her debut EP in 2021. Other emerging artists include Singaporean indie-electronic duo .gif, and indie-synthpop band, whirring. Advaitha, a 17-year old singer songwriter, and Tengyboy, an up and coming Singaporean rapper, are also featured in the performance line-up. Both independent artists have made releases on Spinnup, the official music partner of MDO 2020. These artists will be performing for a minimum of 40-minutes and doing a post-event interview to share their music journey, what they have been up to, and their creative processes. Attendees can also engage in live panel discussions with regional industry veterans such as John Huang from Taiwan, Bel Certeza from Philippines, as well as local industry professionals including Raphael Ong, Creative Director of Middle Class Cigars, and Ricks Ang, Founder of KITCHEN. LABEL. Attendees will walk away with insights about “Survival Tips for Independent Musicians” with success stories, “Shifts in the Regional and Local Music Scenes” especially given the Covid-19 situation, and also “The Future of Tech in Music Industry”.
“We are delighted to partner *SCAPE for a second year in grooming and showcasing the musical works of emerging content creators in Singapore. This partnership will see Mediacorp mentoring young talents to reach their creative and professional potential. Music is also a great way to bring communities together, and a selected few of the youths under our mentorship might have an opportunity to showcase their creative talent on Mediacorp’s platforms like our NYE Show, meLISTEN and on 987,” says Oliver Chong, Head of Marketing & Communications, Mediacorp.