Club Med has announced the appointment of Vincent Ong as the Senior Vice-President for Commercial Southeast Asia (SEA) and Marketing Asia Pacific (APAC). Vincent’s primary objective is to accelerate the SEA commercial business through the fast-changing global climate of today. He will also continue to helm APAC Marketing by driving the region’s marketing vision and activation to build a stronger Club Med brand that is preferred by families, active couples, as well as business-leisure clients.
Vincent embarked on his Club Med journey in 2016 as the Vice-President, Marketing for East South Asia Pacific. Leading a team of specialist marketeers, Vincent launched the regional mutualisation of digital and online media, refocused regional re-purchase initiatives, reimagined the role of public relations, activated best-in-class resort social and content marketing, as well as brought to life brand experiences enabled by step-changing Product and Business-to-Business Marketing. In 2019, he extended his scope to cover Marketing for the whole of Asia Pacific, aimed at elevating Club Med as the leading operator for premium all-inclusive family holidays in the region.
Prior to joining Club Med, Vincent spent 14 years in Starwood Hotels & Resorts in APAC brand management, marketing and on-property operational quality improvement roles, covering 250 hotels across 20 countries at peak. Prior to that, he was with Accenture where he led teams and consulted for financial services organisations, government bodies and private sector companies in strategy, business planning, process re-engineering and mergers & acquisitions. During that time, he led major banking mergers and acquisition projects in Malaysia and Singapore. Vincent also previously worked with KPMG in both the Management Consulting and auditing arms.
Based in Singapore, Vincent will devote his time to increase the topline business for SEA through a high performing Omni-Channel Sales and Marketing team, while continuing to deliver expert marketing services to APAC. In view of the varied consumer travel patterns throughout Southeast Asia, he will also lead his team to deliver effective and targeted end-to-end omni-channel experience to clients that synchronizes consideration and conversion channels around strategic topline and client acquisition goals, and continue to reinforce the brand preference for families, active couples and business-leisure clients as their preferred destination for vacations and business trips.
“Club Med strives to continue our acceleration of growth in Asia Pacific, specifically so in this new competitive and dynamic global environment. With 18 years of regional hospitality experience under his belt, I believe that Vincent will, with his great leadership, inspire his team and ensure continuity in driving our ambitions as the Senior Vice-President for Commercial SEA and Marketing APAC,” said Xavier Desaulles, Chief Executive Officer, APAC Markets, Club Med;
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