Chiba Prefecture, Japan, along with its vibrant ambassador CHI-BA+KUN, are holding a special promotional campaign of its attractions and healthy produce from 30th January to 28th February 2020, where one can taste Chiba produce at Kuriya Dining, Great World City, with a limited menu crafted by the head chef of Kuriya.
The promotion opened with an exclusive showcase held on 1st February at OUE Social Kitchen (OUE Downtown Gallery), introducing some of Chiba’s enchanting charms and
sights, complete with food tasting, sake sampling, a cooking demonstration as well as an exclusive hands-on cooking workshop conducted by renowned chef Michael Lau. At the event itself, emceed by well-regarded host Ms Reiko Yokoi, guests learnt how to use quintessentially Chiba ingredients such as Hamaguri Clams, Chiba Sweet Potato, Saba Mackerel and more to bring out the distinctive taste of Chiba across their dishes. Guests even got a chance to meet CHI-BA+KUN, Chiba’s red dog-like official mascot inspired by the geographical shape of the prefecture.
Located East of Tokyo in the Kanto region, Chiba is known as the Gateway to Japan
because of international facilities like Narita International Airport, Makuhari Messe, one of the most prominent convention centers in Asia, and Tokyo Disney Resort, whose two theme parks draw in 30 million patrons each year. Chiba is a region that thrives with life, because it is internationally accessible and offers a rich culture to be explored. With the 2020 Tokyo Olympics coming up, Chiba also makes for an excellent alternative to accommodation and lodging with its prominent access to both the international airport, and just 50 minutes away from Tokyo by train.
The prefecture is largely made up of the rural Boso Peninsula which is a popular resort destinations for Tokyoites. It boasts a number of interesting and scenic places like Mount Nokogiriyama (Saw Tooth Mountain) where Nihonji Temple, a Soto Zen Buddhist temple is situated. This temple was commissioned about 1300 years ago, making it one of the oldest places of worship in the Kanto Region.
To cultivate premium, healthy and nutritious produce, its environment is fundamental. Chiba is blessed with many beautiful natural areas surrounded by oceans and rivers that provide essential nutrients for an abundance of fresh, delicious and healthy food. In fact, Chiba Prefecture is one of the leading producers of agricultural, forest, and fish
products in Japan.
Says Hirokazu Fujii, Director General of Public Relations, Press and Public Relations Division of the Chiba Prefectural Government: “We’ve been promoting Chiba in Singapore for about two years now, and with the Tokyo 2020 Olympics happening this year, we’re very excited to welcome even more visitors, who’ll hopefully stay in Chiba. We hope that besides enjoying the Olympics, they’ll also take the time to enjoy the good food we’re offering and create many happy memories of Chiba. Beyond the food fair we’ll be having in February, we do hope to keep coming back to continue our prefecture in Singapore, so you can definitely expect even more from us very soon!”
Taste Chiba at at Kuriya Restaurant at Great World City, 1 Kim Seng Promenade, #01-127 Singapore 237994 from 1st – 28th February 2020. Seasonal Chiba food produce will also be available from Kuriya Japanese Market Outlets from 1st to 29th February 2020, namely at
- Tampines 1 (10 Tampines Central 1, #B1-07, Singapore 529536)
- JEM (50 Jurong Gateway Rd, #B1 – 01, Singapore 608549)
- Jurong Point (1 Jurong West Central 2 #B1-77, Jurong Point Shopping Centre, Singapore 648886)
- Great World (#B1-07 Great World City, 1 Kim Seng Promenade, Singapore 237994)