LONDON – After phenomenal public demand for ‘The Show Must Go On!’ t-shirts, Theatre Support Fund + has reached an incredible milestone by raising a huge quarter of a million pounds for Acting For Others, The Fleabag Support Fund and NHS COVID-19 Urgent Appeal.
Theatre Support Fund + was set up eight weeks ago by theatre industry workers Chris Marcus and Damien Stanton who wanted to form an initiative to help individual workers who are now out of work due to the Coronavirus Pandemic. They created and designed ‘The Show Must Go On!’ t-shirt, the design of which is an amalgamation of the world-famous artwork of 16 of the biggest musicals in the West End. Since Theatre Support Fund’s inception the team have received 20,000 orders and have shipped to 63 countries across the globe. The orders are being packed daily by a small team of volunteers from within the West End theatre community. All profits from merchandise sold goes to Acting for Others, Fleabag Support Fund and the NHS Covid-19 Urgent Appeal.
Chris and Damien said: “We are incredibly overwhelmed with the generosity and support people have given to the theatre industry and with the government announcing arts funding last week, it is all moving in a very positive direction. However there are still individuals out there that need our help and we will continue to unite and work together to raise monies for these charities to help all of those that have been affected from the pandemic until the theatre industry is up and running again.”
Since the charities’ inception they have also gathered a fantastic celebrity following which includes Michael Ball, Samantha Bond, Phoebe Waller-Bridge, Alan Carr, Dame Judi Dench, Todrick Hall, Amanda Holden, Derick Jacobi, Myleene Klass, Kiera Knightly, Beverley Knight, Patti LuPone, Sarah Parish, Melanie Sykes and Denise Welch amongst others.
Phoebe Waller-Bridge, the figurehead for The Fleabag Fund said: “These shirts must go on!” A massive thank you to Theatre Support Fund for supporting Fleabag Support Fund and other wonderful charities with this incredible range of merchandise’.
The shirt design is an amalgamation of the world-famous artwork of 16 of the biggest musicals in the West End. Shows included on the design are & Juliet, Come From Away, Dear Evan Hansen, Everyone’s Talking about Jamie, Hamilton, Les Misérables, Mamma Mia!, Mary Poppins, Matilda The Musical, Six The Musical, Tina, The Tina Turner Musical, The Book of Mormon, The Prince of Egypt, The Lion King, The Phantom of the Opera and Wicked.
In addition to the t-shirt, merchandise now includes a re-useable face covering, notebook, mug, badge and tote bag. All profits from merchandise sold goes to Acting for Others , Fleabag Support Fund and the NHS Covid-19 Urgent Appeal. All of ‘The Show Must Go On!’ merchandise continues to be available via the website .