Club Med, the pioneer of premium all-inclusive holidays with resorts in Asia and all around the world, recently revealed results for their travel sentiments survey done by over 2,000 individuals. Understanding the public’s general sense of wanderlust during Circuit Breaker, Club Med undertook a survey that sheds meaningful insights to on-ground sentiments regarding post-Covid-19 holiday plans. Over 75 per cent of respondents were individuals with families and children, while the remaining comprised singles and couples. In turn, the survey results allowed the global hospitality operator to continue to tailor unique experiences for their guests, while being mindful of post-pandemic requirements.
“The impact of Covid-19 is undeniable in the travel and hospitality industry. Results from this survey reflect timely insights into what Singapore’s consumers are looking for when planning their holidays post-Covid-19. We understand that there will be heightened measures when travelling, especially if the virus continues to elude us, so we must be completely prepared to meet the demands and changing habits of these consumers. Such insights are extremely helpful in informing us what we need to be mindful of in order to assure future guests and give them peace of mind when experiencing Club Med,” said Xavier Desaulles, CEO of APAC Markets, Club Med.
With all respondents eager to travel again, over 44.7 per cent of those surveyed are hasty to book a holiday quickly. These respondents have shown an interest to travel at the end of 2020 (November or December), at the earliest, preferably somewhere close to home like Bintan, with all the amenities and atmosphere of a beautiful resort holiday. The second largest group — comprising 35.6 per cent of respondents — have shared they will likely only travel in 2021, highlighting the fact that the travel industry may not reach the “new normal” as quickly as expected.
While city holidays may have been very popular prior to Covid-19, 89 per cent of those surveyed shared that they will prioritise relaxing beach or countryside holidays, where there is plenty of open space and fresh air for everyone to enjoy. Given some choices, 60 percent of respondents also chose winter mountain destinations as their second highest-ranked holiday experience. If travel restrictions ease, winter destinations like Hokkaido might see Singaporean skiers embark on a vacation there during the December holidays. Together, such findings show that it has become more of a priority for travelers to embark on holidays with unique experiences with plenty of space to explore.
Almost 100 per cent surveyed shared that cleanliness is the most important factor when booking a vacation, with competitive prices coming in second, likely due to the economic impact that the global pandemic has brought. Alongside cleanliness, almost one-third of respondents placed emphasis on the accessibility of healthcare systems in the given destination as a priority. This newfound prominence placed on travelers’ safety and wellbeing is in direct correlation with the effects of Covid-19. Ultimately, it is important for all travelers to know they are in good hands, without having to pay premium prices to access it.
As travel restrictions slowly ease, holiday destinations are looking to reopen gradually and in accordance with international and local governmental guidelines. Consumers should also fully understand the new requirements put in place to ensure their own safety, as well as those of the community around them, when travelling — from mandatory temperature checks and health declaration forms, to social distancing aboard aircrafts.
Club Med has introduced its Club Med Cocoon, strict guidelines and rules to ensure all destinations are ready to welcome guests, post-pandemic. Following recommendations from the world health authorities and local regulators, Club Med has implemented a series of measures, including multiple sanitization points in the resorts and safe dining and entertainment venues for all to enjoy. All these, to ensure the timely re-opening of their destinations when authorities have deemed the situation safe.
The brand’s “Safe Together” programme also highlights the self-sufficient resort facilities and in-resort activities that will allow consumers to relax within the compound with minimal risks of infection. The programme offers added reassurance, on top of minimising access to the nonpaying public, which will allow guests and staff to remain traceable and contactable. The campaign emphasises enhanced hygiene protocols throughout the resort, from arrival and reception to ending the vacation, all without compromising on the famous Club Med DNA Lighthearted cues will also be placed around the resort to serve as gentle reminders.
The “Safe Together” campaign was formed in partnership with Ecolab, the global leader in water, hygiene and energy technologies and services that protects people and vital resources. Various processes undertaken by Club Med’s GOs (Gentle Organisers) are certified by CCIC, an international Safety Audit Agency for hygiene, food, water and security checks in Greater China.
Additionally, Club Med’s “Peace of Mind” policy allows for increased flexibility with travel planning due to the nature of rapidly changing travel restrictions imposed by governments around the world. All bookings from now till 31 August 2020, as well as all guests with existing reservations completed before 30 June 2021, are entitled to a complimentary one-time change of travel date and flexible cancellations.
Club Med hopes to reinstate and reassure consumers’ confidence in their resorts post-Covid-19. While the recovery from Covid-19 will take some time, it is promising to see early indicators of the travel economy gradually opening up, offering hope for the global travel industry as a whole.
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