The latest by invite-only drop-in conversation app, Clubhouse has been a hit in Japan where company head of managements, popular musicians and even politicians have embraced the latest social media phenomenon.
Japanese DJ and producer TAAR, alongside with MASAto from next-gen producer duo ANIMAL HACK, created a Clubhouse room at the end of January called “Who wants to make a song together? (Singers welcome)”, as a forum for fellow music community Japanese artists to talk and casually collaborate. Quickly attracting a number of established singers, rappers, trumpet players, and guitarists among other creators, a full track with the same title, ‘Clubhouse’ was produced within a 4-hour session of collaborative discussion in the app itself, and officially distributed through major streaming platforms on 5th February 2021.
“TAAR and I had previously talked about making a song together someday, and we thought we might be able to find interesting artists if we made an open room in Clubhouse as the app was gaining popularity very quickly in Japan. With the help of social media, we were able to exchange data which allowed guitarists, trumpeters, organists and other talent musicians to re-record or reconstruct their work in real time, resulting in completing the song in just 4 hours,” says MASAto.
Spanning a wide range of styles and genres symbolizing the spontaneous nature of this collaboration as part of early days of the social networking audio-only app, featured Japanese artists include Mitsuki Aoyama, Seiho, Daisuke Kazaoka, CHICO CARLITO, Daisuke Hasegawa, Meiko Hoshibana, madflash, Anna Yano and YOSY POKARI. MASAto shares: “I feel that this song symbolizes the beauty of spontaneous art, only possible through accidents and unexpected connections among creative people, which highlights a historical event to the early days of Clubhouse.”
In line with the release, a Clubhouse room called “[Japan’s first] room to celebrate the distribution release of songs born in Clubhouse” was created on 4th February as an online celebratory gathering for all contributing artists as part of the release.