At the intersection of light, discipline, and daring, Leica Camera presents REDred 2025, a new immersive exhibition by acclaimed photographer Geoff Ang. On display from 3 October to 12 November 2025, the Leica Store South Beach Quarter transforms into an interactive space where art becomes an experience.

Anchoring the official launch of Ang’s new book, Inside the Mind of a Photographer, REDred 2025 redefines what a photographic exhibition can be. Here, the audience understands what exactly goes into Geoff’s mind, becoming a co-creator where every touch, movement, and rearrangement of the artwork reshapes the visual story, turning the gallery into a living dialogue between artist and audience.

“For too long, art has been placed on a pedestal,” says Geoff Ang. “I want people to connect with the work, to leave their own mark, and to understand that creativity is a dynamic process, not a static product. It mirrors the philosophy of my book and my deep respect for Leicam it’s all about pushing boundaries and seeing the world differently.”

The title REDred tells its own layered story; a meeting point between Ang’s surname, which translates to “red” in Hokkien, and Leica’s iconic red logo. It’s a symbolic fusion of artist and instrument, past and present, passion and precision.

Within the exhibition, Ang reimagines some of his most iconic Leica works using new materials and perspectives, each piece designed to be touched, altered, and reinvented by the audience. The result is an ever-shifting environment that challenges traditional notions of authorship and permanence.

Inside the Mind of a Photographer, Ang’s newly released book, serves as both inspiration and framework for the exhibition. Drawing from more than three decades of experience, the book treats photography as a mental sport, where focus, resilience, and strategy are as essential as light and composition. It’s part memoir, part manifesto, and part field guide for the next generation of creatives eager to refine their craft and mindset.

For Leica, REDred 2025 leaves a strong statement. “Geoff has always been a fearless storyteller with a Leica in hand,” says Sunil Kaul, Managing Director of Leica Camera Asia Pacific. “His ability to transform narratives into striking, immersive visuals speaks to the very heart of what we stand for at Leica—precision, emotion, and timeless craftsmanship. REDred is not just an exhibition, it’s an invitation to experience photography as living art.”

From its founding in Wetzlar, Germany, over 150 years ago, Leica Camera AG has built a global reputation for excellence, craftsmanship, and the pursuit of visual truth. Through its Leica Stores, Galleries, and Academies worldwide, the brand continues to nurture photographic culture, providing a platform for artists like Ang who embody its spirit of innovation and integrity.

Geoff Ang’s creative journey began long before REDred 2025. From shooting his first professional assignment at sixteen to establishing GeoffStudio and later Balism in Bali, Ang has continually expanded the boundaries of his craft. His signature aesthetic, high-contrast lighting, cinematic mood, and an editorial eye for narratives, has defined campaigns across fashion, beauty, and lifestyle for decades.

Now back in Singapore, Ang brings renewed energy and purpose to his practice. REDred 2025 marks not just a new chapter in his artistic evolution, but also a return to his roots: an exploration of connection, collaboration, and creative play.

REDred 2025 Exhibition runs from 3rd October to 12th November 2025, daily from 830am to 8pm at Leica Store South Beach Quarter (36 Beach Road, #01-01, Singapore 189766). More information available here