With just four weeks to go before the third edition of the HSBC Singapore Rugby Sevens launches in Singapore, the Singapore Rugby Union has announced Brunei-based rugby apparel makers Headhunter Sport as their Official Apparel Partner.
All national teams representing Singapore will have their full kit sponsored by Headhunter, outfitting not just players but also the referees and coaches, said Jonathan Leow, Co-Chairman Marketing Commission, Singapore Rugby Union. He added: “We’re very honoured to have them onboard as partners in a multi-year deal to establish rugby in the region. Jersey design is so important because it’s tangible, filling fans and players with pride and adding an emotional aspect to the jersey. We want to be the catalyst for the sport, and it helps to have a Southeast Asian brand who understand what makes up the scene here.”
Headhunter will also be supplying official apparel merchandise and fan wear at the upcoming HSBC Singapore Rugby Sevens, held from 28th – 29th April at the Singapore National Stadium, where 16 of the world’s best teams will play 45 matches over the two days. This will also mark the first time the world receives a proper introduction to the brand and apparel is already on sale here.
On Headhunter’s role in promoting the sport, Founder & CEO of Headhunter Sport Yusuf Flynn said: “This partnership is a huge step forward for us in terms of showcasing our commitment to help the Singapore Rugby Union and others in the community to grow the popularity and interest levels of the sport. We hope we can help create a sports brand everyone can get behind and connect with more than ever before, and provide something everyone can wear to show their support.”
Not only will attendees get to witness the adrenaline pumping matches at the stadium – the Rugby World 7s is touted as an entire family affair, with an entire ‘Rock, Ruck, & Rumble’ fiesta of activities from kids’ entertainment to live music lined up. As part of the promotional efforts for the festival, Rugby themed events are held over various weekends to introduce members of the public to the sport, as well as purchase discounted tickets and meet rugby celebrities. Ticket holders currently even enjoy promotions and benefits across various eateries, retail outlets, entertainment hotspots, and tourist attractions in the city from now until 30th April 2018.
David Lim, Executive Chairman and Managing Director of Rugby Singapore, adds: “Rugby 7s is an experience for the whole family, and this rugby experience would not be complete without the right apparel brand to work with. The celebration is about great outfits, great costumes, great fun and entertainment, and Headhunter has helped produce an incredible line of apparel to add to that and fully immerse anyone into the experience, no matter which team they support.”
The HSBC Singapore Rugby Sevens won International Sports Event of the Year at the Singapore Sports Awards in 2016. With a trustworthy and exciting brand like Headhunter supporting them, it’ll be no surprise as hype continues to build up and draw in new fans to the sport, ensuring a Rugby 7s experience that will delight and excite each and every spectator.
The 2018 HSBC Singapore Rugby Sevens takes place at the National Stadium from 28th – 29th April 2018 Tickets available here. A brand new ticket offer that gives buyers a discount of between 15 – 21% when purchasing packs of four adult tickets is also available until 29th April, while HSBC card holders can enjoy an additional 5% discount on top of this offer.