Club Med has unveiled the results of their recent Asia-Pacific (APAC) Snow Brand Study 20191 as a follow-up from their first snow holiday2 report in APAC last year. This year’s study took a deeper dive into the habits of snow holiday goers, identifying key insights and influences across 11 markets with 2,200 respondents from China to Australia. This comes alongside the launch of the renovated Club Med Sahoro, Hokkaido resort, catering to the global and regional demand for snow holidays and new mountain adventures. The survey also found an increased interest for European snow holiday destinations among APAC travellers.
To meet the growing demand, Club Med is looking to open one resort in the Alps annually, starting with this year’s re-launch of Club Med Alpe D’huez – home of the longest ski slope in the world, and brand new Chalets at Grand Massif Samoëns Morillon, followed by the new La Rosiere in 2020.
“Results from the second edition of our APAC Snow Brand Study revealed that travellers are looking for more than just skiing or snowboarding activities when visiting snow resorts, with 75% being keen to experience the local food and surroundings – anchoring our emphasis on providing guests with an all-inclusive snow holiday experience,” said Xavier Desaulles, Chief Executive Officer, APAC Markets Club Med. “The renovation of Club Med Sahoro, Hokkaido looks to provide our guests with a transformative mountain experience that will not only provide a fantastic snow getaway but will also leave them enriched with authentic Japanese culture and heritage.”
“This study is a timely insight into what APAC and Singapore consumers are looking for when planning their snow holidays. With the changing habits and demands of consumers, it would be helpful for us to constantly reach out to gain insights like these that will allow us to better service our guests and enhance their experience with Club Med as we continue to grow regionally and globally,” said Vijay Sharma, General Manager of Club Med Southeast Asia.
Club Med will also be re-launching Sahoro Hokkaido resort in December with a local Ainu influence With over 20 ski resorts across the globe, Club Med continues to expand its leadership of the mountains with ambitious growth plans to cater to global and regional demand for snow holidays and new mountain adventures. At the newly renovated Club Med Sahoro, Hokkaido resort, guests will learn more about the Ainu culture – the indigenous tribe from Hokkaido – through the resort’s new design and public spaces. The public spaces including the bar, theater and reception have gone through a major overhaul, featuring a fresh modern look this December. Drawing inspiration from the Ainu ornaments, stitching and embroidery, the resort interior preserves the beauty and splendor of the culture, presenting a harmonious mix with a modern twist to the traditional Ainu patterns.
Additionally, a new “Magic Carpet”, an outdoor moving walkway which will take children and adult-beginner skiers to the top of the training slope, will also be created for the launch of the new resort. Facilitated by certified Club Med instructors, the Magic Carpet provides a safe and exciting experience for first-time skiers. The new-and-improved Club Med Sahoro Hokkaido resort will also include facilities and activities to provide guests with a holistic snow holiday experience, from an open-air hot Canadian bath amidst natural surroundings, to hands-on traditional soba-making classes.
The resort aims to honor local Japanese traditions, while infusing the lively and convivial essence of Club Med. With Japan being one of the top travel destinations in Asia, Club Med Sahoro Hokkaido is the perfect location to reconnect with loved ones and begin new traditions amongst the snow-topped peaks of the Hidaka Mountains, complete with picturesque views.