At the Singapore Airshow 2020, Brewerkz and Experia Events are kicking the event in to high gear with an event-exclusive brew in Asia – The Brewerkz Afterburner Pacific Pale Ale. Inspired by the powerful jet fuel which thrusts planes into high speed, the classic pale ale bears a distinct hoppy fragrance and leaves a refreshing lipsmacking honeydew and pine aftertaste.
Conceptualising this brew with Experia Events, organiser and manager of the Singapore Airshow, the pale ale aims to elevate the biennial event with a unique Singaporean touch. Spicing up the not-to-be-missed event of the year, the Brewerkz Afterburner Pacific Pale Ale, freshly tapped or in a can, offers event-goers a welcome respite from the hot sun, and an uplifting buzz to their moods.
“We are proud of this collaboration between Singapore’s longest-running craft brewery experience and Asia’s largest and most influential airshow. We are also very pleased the Brewerkz Afterburner Pacific Pale Ale is exactly as we imagined: thirst-quenching, refreshing and flavourful. A high-energy event like the Singapore Airshow demands an equally high-octane beer,” says Tan Wee Han, Owner and CEO of Brewerkz.
To create this special brew, a focus group of beer enthusiasts from the aviation industry was brought together to identify beer characteristics and features for the upcoming brew. Through rigorous tasting of different types of beers with varying aromas, flavours and styles, the group picked out key flavour notes that were eventually incorporated into the Brewerkz Afterburner Pacific Pale Ale, making it a product that perfectly suits those both in and interested in aviation.
“Visitors from all over the world convene at the Singapore Airshow. In addition to the business of aerospace and defence, we hope to present our visitors with the lighter side of Singapore, and what better way than introducing a custom brew created by aviation enthusiasts, for Singapore Airshow 2020,” says Mr Leck Chet Lam, Managing Director, Experia Events.
Amidst the thrills of the adrenaline-pumping stunts and manoeuvres of the aerial display, this beer is a perfect accompaniment for a weekend of pure excitement at the Singapore Airshow 2020. Brewed to get your pulse racing and heart pumping, the Brewerkz Afterburner Pacific Pale Ale is sure to launch some happy feelings at supersonic speeds.
The 2020 Singapore Airshow takes place from 11th to 16th February 2020 at the Changi Exhibition Centre, Singapore. More information and tickets available here
The Brewerkz Afterburner Pacific Pale Ale will be available at the Singapore Airshow 2020. The craft brew will also be served at all Brewerkz restaurants for the month of February 2020. Trade orders can be placed here
Brewerkz and Singapore Airshow 2020 will also be running a series of social media campaigns around the Brewerkz Afterburner Pacific Pale Ale to enhance the visitor experience. More details here