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Hong Kong 2020: HKIFF44 launches themed merchandise

Screenshot 2020-07-22 at 4.43.57 PM

The 44th Hong Kong International Film Festival (HKIFF44) has unveiled its collection of themed merchandizes, taking inspiration from the stunning key art design by the international visual artist Wing SHYA.

Tote Bag
HKIFF44 key art tote bag is ideal for carrying your A4 size documents or books around, casually and comfortably.  Made from high-quality white canvas fabric, it also has an inside sewed pocket to store your loose items.

The bespoke collection, which includes special edition notebooks, stationeries, craft beer and gin developed in collaboration with local and international brands such as Moleskine, Heroes Beer Co and Two Moons Distillery, is now available for purchase via HKIFF44’s online store.

HKIFF x Heroes Beer Co – Limited Edition Neon Beer* 
Specially brewed for HKIFF44, Neon is a vibrant magenta berry sour, whose color is reminiscent of the 1982 sci-fi classic Blade Runner.  On the nose, it starts with prominent red currants, boysenberries, blueberries, and raspberries followed by hints of vanilla.  Quench your thirst with the local craft beer tastes like a berry smoothie with crisp and tart finish.  This limited edition beer is available for sale at Heroes Beer Co’s webstore as well as retail outlets throughout Hong Kong.

“Wing’s key art is a brilliant collage of colors and electrifying images, conjuring the fantasy, dynamism and diversity of the cinematic universe,” said Catherine LIU, Head of Marketing of the Hong Kong International Film Festival Society.  “It goes exceptionally well with the merchandises and collectables that we have been developing with our partners.”

To purchase HKIFF merchandise, visit the online store here. The HKIFF44 merchandize collection is also available at Hong Kong Arts Centre – The Art Shop and Online Shop. 

The full HKIFF44 line-up will be announced on 28th July 2020, and will run from 18th to 31st August 2020. Tickets will go on sale at all URBTIX outlets and online through from 5th August 2020.






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