Singapore consumers are used to the small print being somewhere. It may be tedious, it may be in grey eight-point type at the bottom of a page, but a promotion that sets a condition on a payout generally says so. That reliability is easy to mistake for a natural state of affairs rather than the product of a rule. A survey conducted in late August … Continue reading What Promotional Disclosure Looks Like Without a Rule Requiring It

Moving from what you learn in school to making money online is not as hard as it was before. Today, there are over 207 million creators in the world who use what they know to build brands that people want to pay for. The creator economy is growing fast and may go past $250 billion by 2026. This means students and young workers have the … Continue reading From Classroom to Creator: Building a High-Converting Social Media Presence

Building an online name in consumer tech and hardware takes a new way to make content. Tech companies often do “brand-telling.” They post datasheets, lists of parts, and dull ads. But now, over 80% of Instagram users use the app to find and think about new products. Posts with pictures and videos get up to 94% more views than posts with lots of text. Hardware … Continue reading Show, Don’t Tell: How Hardware and Electronics Brands Can Create a Stronger Instagram Presence